Why A Custom Site is Better For SEO

700 milliseconds.

That’s all it takes for a user to lose interest in your custom website.

You’ve paid thousands for a Sydney web designer. Hundreds in Google Ads from a Sydney Web Developer. You get a visitor to your custom website and just like that – they’re gone from your website.

Website performance is one of the biggest factors affecting Search Engine Optimisation (SEO) performance. Google knows that people want information from your custom website, and they want it NOW. So, if you can’t give it to them NOW, then you are not going to get them in the future.

Google ranks your custom website based on relevance to a website search. But, if your custom website is lacking in performance and takes longer than 700 milliseconds to load, your potential customer may become impatient and leave your custom website. This signals to Google that your website is not relevant.

At firstSites Sydney Web Developers, we believe that Website performance isn’t that complicated. Like most things, you get what you pay for. Staying away from WordPress and other Content Management Systems (CMS) is a good place to start.

Why?

They’re clunky and slow. Having a custom-made site is better for your performance?

But, WordPress powers 43% of the internet. Shouldn't that mean I use it too?

It's definitely tempting. But how many of those websites annoy you with their page load speed?

While you notice page speed, put yourself in the shoes of your customers or prospective customers. Are they going to be happy with their experience? Are they getting the kind of experience that you want to give them?

Some other recommendations from our Sydney Web Developers on website performance:

Have A Custom Built Website:

Having your website custom built by a Sydney Web Developer and Sydney Web Designer will allow your customers to have a unique digital experience when visiting your website. Digital experience is important for your website because it keeps your customers engaged on your website. The more time a customer spends on your website, the more likely they are to purchase from you. This is why having a custom built and designed website is best for your business. Hiring a Sydney Web Developer and Sydney Web Designer can help design a custom website for your business.

Stay Away From WordPress:

For websites, using a content management system such as WordPress can hurt your website performance in Google search rankings and overall Search Enginge Optimisation (SEO). Like our Sydney web developers have mentioned, your customers want lightning fast digital experiences from your website. WordPress is notoriously slow and can damage your rankings in Google but most importantly, it can frustrate your customers.

This is why we recommend to have a custom built website from a Sydney Web Developer.