How We Helped A Sydney Café Double Their Revenue with Google Ads

Driving in-person traffic is one of the biggest challenges facing owners of hospitality businesses. Take a stroll down your local café strip and see the amount of empty tables and chairs at the restaurants as you walk by.

That is why it was such a key success story for our client to double their revenue by generating over 550 in person visits to their café within a 30 day period.

We did this by using Google Ads and running on a lean budget of $15 per day.

How We Did It

We started with search term research, using the Keyword Planner tool in Google Ads. We selected fifteen keywords to start with and five of those keywords were to be used as part of Broad Match keyword type.

We included these five keywords as Broad Match type so that we could measure for any converting search terms that we hadn't explicitly targeted for. The remaining keywords we used Exact Match for the keyword type.

With the keywords selected, we then proceeded to create the Ad Copy. For the campaign to perform well, the Ad Copy should include the search terms that we are targeting.

We then setup the Conversion Goals. This is as important as the other steps and is easy to overlook or get wrong. Below are the Conversion Goals we optimised for:

• Get Directions • Submit Contact Form • Call the Café

This was to tell Google to go and find users who would be most likely to complete those conversion tasks.

How Long Did It Take?

We ran the campaign for two months, making optimisations to the search terms and experimenting with different ad copies as the campaign progressed.

Results

After two months of optimisation, the campaign successfully generated over 550 in-person café visits per month. This dramatic increase in foot traffic resulted in the café doubling their revenue compared to the same period from the previous year.